Working the Media: Get the Press to Come to You!
 
Ever wondered how to make the media seek you out? "Working the Media" teaches you how to position yourself as a go-to news source in your field. This guide shows you how to become the expert journalists turn to when they need insights on your area of expertise.
 
Imagine being the fitness guru reporters call when a new study about exercise hits the headlines. This product helps you build that kind of authority and media presence.
 
Key topics covered include:
Establishing yourself as an industry expert
Creating newsworthy content
Building relationships with journalists
Crafting compelling pitches
Leveraging current events for media opportunities
 
Remember, news lowers defenses while advertising raises them. Learn how to frame your message in a way that resonates with both the media and your audience.